I’ve also put together a list of terms that attract shoppers to Etsy. You may also be interested in the 2022 craft trends to ditch, and which to keep, in 2023: Craft Trends to Ditch in 2023 Most of these products have been around for years, but based on my research, they are seeing an increase in searches. Trend = popular (or increasing search volume) My trend list is also focused on terms that have lower competition, which is ideal for a small craft business. This list shares trends industry leaders are predicting that are also backed by numbers (meaning, I can see that more people are searching for the item this year than they were last year). I want to find proof that consumers are actually interested in these trends, and they aren’t simply buzzwords blogs and magazines are publishing. To create my trend list for 2023, I analyzed several trend reports in different categories and cross-referenced each trend with search volumes (and if those search volumes are increasing). But those “trends” don’t always translate to consumers, and/or sales. A lot of trend lists simply share common themes they see on fashion runways.
